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THE TORINO JOB

SIZE? × ADIDAS ORIGINALS

FASHION

Campaign / Video

More info

LA DE LA STUDIO was commissioned to create The Torino Job for adidas Originals and size?. A love letter to 1960s cinema, the campaign takes its cues from The Italian Job, bringing together film, photography and animation across locations in Torino and London.

The exclusive footwear was released in two drops, accompanied by a campaign film in two chapters. The first ended on a cliffhanger. One month later, the follow-up revealed the contents of the briefcase: a Gold Bullion-inspired Torino. The complete film is presented here.

The production in Torino was realised with the support of Film Commission Torino Piemonte and the contribution of local residents, businesses and collaborators. Their knowledge, time and generosity helped bring the film to life in the city.

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The Torino Job — campaign preview

The Torino Job — full film, 2:36

SIZE? × ADIDAS ORIGINALS

The Torino Job. A love letter to 1960s cinema for adidas and size?

Torino, the setting for The Torino Job
Torino, the setting for The Torino Job
Red, ecru and blue: the Torino cast
Red, ecru and blue: the Torino cast
Blue overalls and a mesh visor on location in Torino
Blue overalls and a mesh visor on location in Torino
The three colourways reflected in a chrome hubcap
The three colourways reflected in a chrome hubcap

Product / character

Red on the streets of TorinoRed Torino insole detail
The cast in motion through Torino
The cast in motion through Torino
The campaign helmet on a red Mini
The campaign helmet on a red Mini
The Torino cast in motion
The Torino cast in motion
The collection beneath Italian bunting
The collection beneath Italian bunting
Blue suede and the Torino wordmark
Blue suede and the Torino wordmark
Helmet portrait on location in Torino
Helmet portrait on location in Torino
Torino street maps printed on the insoles
Torino street maps printed on the insoles

Torino, in detail

Torino cast into the city’s street furnitureThe city’s equestrian monument

TWO CHAPTERS

Two footwear drops, one continuing story. The first film ended on a cliffhanger. One month later, the second opened the briefcase to reveal the Gold Bullion-inspired Torino.

The Torino Job — Gold Bullion reveal

Gold Bullion revealed in the briefcase
Gold Bullion revealed in the briefcase
Gold Bullion, stamped inside the heel
Gold Bullion, stamped inside the heel

Gold, in detail

Gold Bullion insole detailGold Bullion sole detail
The Gold Bullion adidas Torino
The Gold Bullion adidas Torino
Gold bullion inside the briefcase
Gold bullion inside the briefcase

On set: Torino / London

The Torino Job — behind the scenes, TorinoThe Torino Job — behind the scenes, TorinoThe Torino Job — behind the scenes, LondonThe Torino Job — behind the scenes, LondonThe Torino Job — behind the scenes, LondonThe Torino Job — behind the scenes, LondonThe Torino Job — production behind the scenesThe Torino Job — production behind the scenesThe Torino Job — production behind the scenesThe Torino Job — production behind the scenesThe Torino Job — production behind the scenesThe Torino Job — production behind the scenesThe Torino Job — production behind the scenesThe Torino Job — production behind the scenes

CREDITS

THE TORINO JOB

Client
size? × adidas Originals
Direction
Kieran Rid
DOP
Corey Rid
Campaign photography + animation
Kieran Rid
Production
@lu_do13
Soundtrack
Novelty Island
8mm develop + scan
@on8mil
Talent
Andy, Angelo, Cockney Dave, Connor, Ellis
Fixer
@montytheheron
Special thanks
Film Commission Torino Piemonte; Carlo — Galleria Weber & Weber; Lavanderia San Tommaso; Ümit — Ciné Real
size?
Simon, Binns, James, Luke
adidas
Hannah, Guitey and team