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POP CYCLING CO.

STRATEGY / IDENTITY / PRODUCT

SPORT

Visual identity / Product

POP Cycling Co. is an independent fashion brand from Notting Hill, London. Its character is rooted in the everyday life of West London, from the neighbourhood’s cafés to the market stalls of Portobello Road.

LA DE LA STUDIO developed the brand strategy, visual identity and tone of voice, with work extending into product design. The orange emblem draws on the fruit stalls of Portobello Road; the slanted ‘O’ also echoes a bicycle wheel in motion.

Across garments, accessories and printed matter, the identity brings together fashion and cycling through a consistent set of forms, colours and details. An independent brand with an international following, shaped by the neighbourhood it comes from.

Light study for the POP Cycling Co. identity

NOTTING HILL, LONDON

An independent fashion brand bringing a West London sensibility to cycling. Strategy, identity, tone of voice and product design.

Laurel socks, POP Cycling Co.

POP Cycling Co. visual identity

POP Cycling Co. visual identity — 1POP Cycling Co. visual identity — 2POP Cycling Co. visual identity — 3POP Cycling Co. visual identity — 4POP Cycling Co. visual identity — 5POP Cycling Co. visual identity — 6POP Cycling Co. visual identity — 7POP Cycling Co. visual identity — 8
POP campaign at the Royal Crescent, W11

The campaign and the Portobello orange

The campaign and the Portobello orange — leftThe campaign and the Portobello orange — right

The lifestyle and the pattern, POP collection

The lifestyle and the pattern, POP collection — leftThe lifestyle and the pattern, POP collection — right

THE ICON

Influenced by the fruit, vintage and replica stalls of Portobello Road, POP’s signature orange takes its inspiration from Devlin’s Fruit and Veg — a fixture of the market for over 150 years.

POP in motion, Notting Hill

POP in motion, Notting Hill — leftPOP in motion, Notting Hill — right
The POP sock collection
POP × SGB saddlebag collection
For the beauty.
West London architecture

POP pendant and chain in sterling silver

POP pendant and chain in sterling silver — 1POP pendant and chain in sterling silver — 2POP pendant and chain in sterling silver — 3POP pendant and chain in sterling silver — 4POP pendant and chain in sterling silver — 5POP pendant and chain in sterling silver — 6POP pendant and chain in sterling silver — 7POP pendant and chain in sterling silver — 8POP pendant and chain in sterling silver — 9POP pendant and chain in sterling silver — 10POP pendant and chain in sterling silver — 11POP pendant and chain in sterling silver — 12POP pendant and chain in sterling silver — 13POP pendant and chain in sterling silver — 14POP pendant and chain in sterling silver — 15POP pendant and chain in sterling silver — 16POP pendant and chain in sterling silver — 17POP pendant and chain in sterling silver — 18POP pendant and chain in sterling silver — 19POP pendant and chain in sterling silver — 20POP pendant and chain in sterling silver — 21POP pendant and chain in sterling silver — 22POP pendant and chain in sterling silver — 23POP pendant and chain in sterling silver — 24POP pendant and chain in sterling silver — 25POP pendant and chain in sterling silver — 26POP pendant and chain in sterling silver — 27POP pendant and chain in sterling silver — 28POP pendant and chain in sterling silver — 29POP pendant and chain in sterling silver — 30POP pendant and chain in sterling silver — 31POP pendant and chain in sterling silver — 32POP pendant and chain in sterling silver — 33POP pendant and chain in sterling silver — 34POP pendant and chain in sterling silver — 35POP pendant and chain in sterling silver — 36

POP campaign photographs

POP campaign photographs — 1POP campaign photographs — 2POP campaign photographs — 3POP campaign photographs — 4

The laurel sock, from specification to finished product

The laurel sock, from specification to finished product — leftThe laurel sock, from specification to finished product — right
POP bottle in use

The orange emblem and the printed collection

The orange emblem and the printed collection — leftThe orange emblem and the printed collection — right

POP bags

POP bags — leftPOP bags — right

POP cap and the Portobello market

POP cap and the Portobello market — leftPOP cap and the Portobello market — right

CREDITS

POP CYCLING CO.

Client
POP Cycling Co.
Brand strategy / Visual identity
LA DE LA STUDIO
Tone of voice / Product design
LA DE LA STUDIO