ADIDAS CITY SERIES
SIZE? × ADIDAS ORIGINALS / 25TH ANNIVERSARY
FASHION
Campaign / Visual identity / Video
LA DE LA STUDIO was commissioned by size? to develop the creative direction and visual identity for its 25th-anniversary adidas Originals City Series.
Across Shanghai, Dublin, Liverpool, Birmingham, Glasgow and Manchester, six releases paired exclusive footwear with a local perspective. Film, photography and print placed the people and character of each city at the centre of the campaign.
A shared visual system connected campaign films, printed booklets, illustrated posters and in-store launches. The year concluded with a live event at New Century Hall in Manchester.
Six cities. One campaign.
SIX CITIES / 2025
A year of campaigns for adidas Originals and size?. Six cities, connected through film, photography and print.
