PROMOTIONAL VIDEO

We returned to Herne Hill for the second year running to create a promotional video for Australian cycling brand MAAP, as they extend their presence in the UK.

The Summercross 23 video weaves a tapestry of pagan-inspired mystique into the charming British ambiance of Herne Hill, reminiscent of the tales of old English folklore.

With the enigmatic figure of Big Bob as our focal point, we breathed life into an unconventional narrative that merged tradition and innovation, setting MAAP apart within the cycling industry.

This project stands as a testament to our commitment to redefining norms and creating impactful brand narratives, helping to keep MAAP’s place as the unpredictable trendsetter, consistently ahead of the curve and actively shaping the very essence of the cycling industry.

^CLIENT

MAAP

^DATE

2023

_Director
Kieran Rid

_{Director & DOP}
Corey Rid

_{Costume & Set Design}
Mollie Griffiths

_Performed
Rhys Mullins

_Runner
Sam Braid

_Soundtrack
Saam Jafarzadeh

_{Commissioned by}
MAAP