Europe has been crying out for the Australian cycling brand MAAP to make their move across the globe. Their is a lure to the brand, a group who do things their own way, a cat amongst the pigeons in what is often a sport built on tradition.
Then that long awaited move happened.
They didn’t quietly slip in through the back door, either.
To announce their arrival to the UK’s shores, MAAP threw a bike race-cum-rave series in South London’s Herne Hill Velodrome. La De La were there to create promotional material and to document the party as it happened.
The film shown here gives some flavour of what it’s like when MAAP come to town.
CLIENT – MAAP
FILM – Kieran Rid & Corey Rid
PHOTOGRAPHY – Barley Nimmo